When presenting our lo-fi wireframes, we asked the user to tell us what the website is about, what they can tell us about the task that would have led to our website. Two users get the idea that this is a site for recommending items that suit people’s personal needs, but relate it to e-commerce site. Interestingly, the third user said, “this is a fashion tutor site?”

All the users found the roles in the website confusing: friends, fans, fashion neighbors, follows.

All the users like the idea of “Hot or Not“, thinking that it’s an interesting idea to seduce contribution. One user even said, “oh, love it!” However, one user complained that some site with similar feature doesn’t let the user to stop it manually, which becomes annoying.

All users couldn’t differentiate between “add an item” and “upload an item“. After explaining to them, they soon got the idea. Similar stories happened to:

• “comment” (like Wall or Shoutbox) in the Profile page – confused about how it works (“Who will do the comments? Me or others?”).
• “bookmark” – think that it’s bookmarking a web page.
• “fashion neighbor” – either think it as fashion brands or people who physically live nearby.

Two users specifically expressed that they would love to have the power to customize how they want to be recommended, such as based on style or my “group”. (This user asked previously, ” Can I join a group so that I can also get a specific group’s news feed and be recommended by it?”)

In Account Setting page, one user suggest that in terms of body type, we use pictures of body shapes instead of words that describe body types because they felt it’s too subjective to say oneself is skinny or heavy.

In the search interface, one user felt it make more sense to sort by categories, such as pants, t-shirt, skirts and etc. Also, this user would like to search in “title” or “tag”.

The users’ opinions on whether we should use exact price range on items or only price symbols differ a lot. Some said we should use money symbols because we’re not actually selling outfit. Some wants to know the exact number because they felt it’s useful anyway to have it in mind.

One user admitted that she would love to see others’ outfit, but is lazy to upload hers.

These are the comments we got from 3 users. Pretty insightful, isn’t it? We’re now working on incorporating their feedback into our interface and hopefully, they will like the new one better!